![]() That meant putting each new episode up on Facebook, YouTube, CC.com and Snapchat, as well as partnering with press outlets like Entertainment Weekly, E! Online and Refinery29 to offer exclusive access. One surefire way to do that was to make sure that Hack Into Broad City was everywhere. NBD.Ĭoming off the smash success of Hack Into Broad City Season 1, we knew that for Season 2, we had to go big or go home to our diminutive Gowanus apartment (and we really didn't want to do that - it gets, like, zero natural light). ![]() Emboldened by the "YAS KWEEN" attitude of Broad City itself, we geared the series toward keeping viewers engaged between seasons of the show, attracting new fans and, of course, expanding Abbi and Ilana's dominion beyond the airwaves to every major social media platform out there. And sure, the web series granted that wish to America by allowing anyone to be a fly on the wall during the girls' infamous video chats, but we were confident it could accomplish a whole lot more. The accompanying web series, Hack Into Broad City, was created with a simple, irrefutable fact in mind: that everybody wants to be friends with the Broad City girls. The hit Comedy Central show Broad City has been able to amass a huge (and rabid) legion of fans based on the sheer lovability of the ride-or-die BFFs at its core, Abbi and Ilana.
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